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About Jonny BBAD Nelson

Jonny "B Bad" is a powerlifting specialist, strength and conditioning coach, and co-owner of Fortitude Barbell in Brisbane. With over 15 years in the industry, he has trained athletes of all levels, focusing on strength, community, and continual learning. A competitor in some of Australia’s top powerlifting events, he balances training, coaching, and family life while co-hosting The Platform Podcast. His philosophy is simple: train hard, have fun, and enjoy the process. Whether lifting big, improving fitness, or gaining confidence, Jonny’s passion is helping people get stronger—both physically and mentally—while fostering a supportive and engaging training environment.